Marketing Lead
Lead in the development of on and offline campaigns and materials to reach defined target audiences
Work closely with BD and leadership teams to understand service line/regional business plans, in order to develop targeted, revenue generating external engagement activities
Provide direction and leadership to the Marketing Advisors to ensure alignment and consistency with strategy, style and messaging
Identify the needs, coordinate the production and oversee the distribution of marketing collateral
Responsible for the maintaining the upkeep of collateral on the various internal/external platforms e.g. website and knowledge hub
Responsible for the preparation and delivery of marketing plans. Maintain and monitor budgets
Liaise with communications team to obtain the best placements and visibility for Group
Facilitate and coordinate the Group’s participation and engagement at tradeshows, conferences and other client related events to enhance and increase awareness of company solutions